“gA are always quick to respond, focused on the problem
and solution orientated. A perfect research partner”
(Craig Elston: TEQUILA\)

“gA is absolutely brilliant at handling qualitative interviews
with very senior people. And distilling from them a rich stream of
understanding of what is going on in people’s minds”

(Colin Bayley, Stephenson Harwood)

“Greater depth of interpretation. There is always an
understanding of not just what happened but why it happened”

(Craig Maudsley, Saatchi & Saatchi)