The change cycle for this market remains dramatically fast so that last
year’s research findings might as well be from the dark ages. Research
design, thinking and execution have to match this speed of change.
Hardware, software, communication protocols and other factors are all
continuously interacting so the overall picture, as well as being fast
changing, is complex.
Attitudes, beliefs and knowledge about IT vary dramatically across
western Europe, let alone the rest of Europe and the world, so that
there are unique international marketing issues.
Our deep knowledge and continuous involvement in researching this
sector means that we have a running start on any project.