Advertising, Direct Mail and other Communication research – strategic
and creative development.
Brand Strategy and Communication Strategy Development including
market mapping and brand extension.
Communication Research – communication and image conveyed by
print, web, broadcasting and other media, feedback into future content
and design. Usability research.
Company Communication Audit – internal and external,
print, upward, downward and peer to peer communication.
Design and Image Research – corporate, service, product, retail and
Motivational Research – identifying motivations and barriers to interest,
involvement and purchase.
New Product and Service Development – gap analysis, product features
and details – barriers and motivators to take-up, communication.
Product and Service Evaluation – customer satisfaction, satisfaction and
problem analysis.